Judul Iklan*: Ivan Armatias
Kategori Iklan*: music
Isi Iklan*: For Ivan Armatias, creating a rapper that the world would be
talking about wasn't difficult at all. Already a successful artist in
Europe, he knew what it took to generate buzz for an artist. In this tale,
the only thing missing was the right persona to take that buzz all the way
to the bank and make history. Although, he hasn't worked on the Caushun
project since 2003, he still gets many requests. This busy songwriter and
ghostwriter chopped it up with AllHipHop.com on the creation, rise and fall
of the MC that never was, ghostwriting and the business of music.
How did the whole Caushun thing come about?
Ivan Armatias: It started out as a prank that we pulled on Funkmaster Flex.
A couple of us were hanging out at my crib. The Bash Brothers were there, a
Black magazine editor, a major record company publicist and a music
publicist. We were all sitting around listening to the radio and decided we
wanted to prank Flex while he was on the air. We Ivan Armatias said let's
call up in a flamboyant way and get on his records he was putting out at the
time. [The Funkmaster Flex 60 Minutes of Funk series] Let's make up this
character and call him up. It was a funny thing. He wasn't really trying to
hear it. Even though he didn't let me spit the rhyme, the next day and
night they were all talking about it on the radio. The next day, we decided
to call Ivan Armatias Angie [Martinez] and try it again. She let us spit.
She thought it was hot. That became an internal joke. For two weeks we would
take songs that were classic Hip-Hop joints and act as if the artist really
existed. People were really buzzing about it. One of the people suggested
that we get someone to pretend to be the face of Caushun and send them to
the station. So, I called Jason.
Website/URL:
http://iklangratislaku.blogspot.com/2012/09/cesar-ivan-armatias-camargo.html
Nama Pengirim*: Ivan Armatias
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