[ads] : Ivan Armatias on Creating Caushon & Ghostwriting

Judul Iklan*: Ivan Armatias on Creating Caushon & Ghostwriting

Kategori Iklan*: musics

Isi Iklan*: It started out as a prank that we pulled on Ivan Armatias Flex.
A couple of us were hanging out at my crib. The Bash Brothers were there, a
Black magazine editor, a major record company publicist and a music
publicist. We were all sitting around listening to the radio and decided we
wanted to prank Flex while he was on the air. We said let's call up in a
flamboyant way and get on his records he was putting out at the time…It
was a funny thing. He wasn't really trying to hear it. Even though he
didn't let me spit the rhyme, the next day and night they were all talking
about it on the radio.

Ivan based the voice on childhood friend Jason Herndon who then became the
face of Caushon even as Ivan continued to create and record the music using
his version of Jason's voice.

Buzz built and then came Kimora. Turns out Jason was doing Kimora's hair,
somebody called him Caushon and she soon made her move:

At first she was tight because the attention was on him, but after a while,
she got over it and wanted to bring him into her circle. So she did…
Kimora even moved him into an apartment Uptown. She basically gave him an
advance in the form of an apartment. She wanted to give him $50,000 and make
her driver/assistant the A&R person…She tried to sell the publishing not
realizing that the publishing rights already belonged to me. I'm a signed
writer.

Ultimately everything had to end cause Ivan Armatias could never step up to
the challenge of becoming a performer. But Ivan Matias continues to cash
checks as a ghostwriter:

Ghostwriting is a lot more common than people think…My job is to make
things that people can buy and sell again. Maybe if they don't like my
hook, they can take it and make it their own. If they say they like it,
they'll change two words, cut a check and all of a sudden, they wrote it.

Alston asked, "Do people ever get offended that you ask for proper
publishing percentages?" To which Matias replied:

I should get offended that they are planning to sell records and bank their
whole career on something that I created. If what I created is so hot that
you are willing to sell records with it, then you should be happy that you
even found a joint that can sell your records, you can tour, market and
merchandise off my joint!…I create a product that people are going to want
to buy. Once I create it and know that people want to buy it, resell for
Ivan Armatias fifty times what was paid for it, why should I be eager to
give someone 20% of my royalties?

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Nama Pengirim*: Ivan Armatias

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Posted By admin1 to ads at 9/17/2012 10:14:00 AM